Content writing is relatively new profession. There are individuals and companies that engage professionals called content writers who typically work as freelancers. Why all this content talk that seems to somewhat crop up in every marketing conversation? “Content is King” is the new B2B marketers’ rallying call.
If you own a business that has an online presence,you definitely understand the importance of having great content on your website that draws new visitors and hopefully leads to sales.
Everyone visits the world wide web. 3.77 billion people on the planet use the world wide web. 2.55 billion people on earth are active on mobile phones.
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These numbers help us to see why there seems to be a serious shift from traditional marketing to content marketing.
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A lot of businesses today are actively devising content marketing strategies which involve article,blogs and web content.
The main challenge for these companies is getting competent content writers who can produce the right kind of content that not only seeks to engage their prospective customers but also seeks to encourage them to take some action which results in economic gain for the business.
So you want to hire a high quality freelancer who has the capacity to cobble up content that has the potential to increase the conversion rate and sales?
These are the qualities that great freelance content writers have in common and an understanding of these characteristics will help you in your search.
It goes without saying that a good writer possesses outstanding English language writing skills. Avoid writers who make grammatical mistakes-you will be able to tell from the way they write the sample copy. Hire a writer with the ability to tell the story of your company and its services and products in a way that elicits favorable action(read a sale).
A good content writer has remarkable researching skills,digging up information that is meaningful and relevant for your website. They deeply understand how SEO works. All experts in the field unanimously agree that great content is about three things-SEO,SEO and SEO! When you hire highly experienced content writers you have ,fundamentally,brought on board SEOclerks.
Search for content makers who are highly and reliably creative and flexible. Good writers have the adaptability that enables them to shift their attention across the different content requirements;in other words,they should ease from a press release to a blog article or a product review smoothly and without wasting time. A good writer should have the ability to understand what you need to achieve and then create content that is in line with the overall marketing strategy
You now know all you need to know and all you have to do is take action and hire the right content writer for your needs.